Start with these tools
Read the individual workflow and limits before choosing.
Google Search Console review for UK businesses
Read guide →Marketing toolsBing Webmaster Tools review for UK businesses
Read guide →Marketing toolsScreaming Frog SEO Spider review for UK businesses
Read guide →Marketing toolsGoogle PageSpeed Insights review for UK businesses
Read guide →Marketing toolsGoogle Rich Results Test review for UK businesses
Read guide →Start with your search properties
Verify Google Search Console and Bing Webmaster Tools. Review important pages, reported search performance and reproducible access or indexing issues.
Inspect technical faults
Use a crawler for site architecture, PageSpeed Insights for performance diagnostics and the Rich Results Test where supported markup is relevant. Each tool answers a different question.
Run a weekly business routine
Review commercial page clicks and qualified enquiries, identify one worthwhile issue and assign it to an owner. Keep an annotation when you change the page.
When paying for software makes sense
A subscription becomes easier to justify when you need a repeatable competitor dataset, several locations, long-term warehousing or client reports. Compare the staff time saved with the complete recurring cost.