What Scrunch (formerly Scrunch AI) is used for
AI search observability, competitive analysis and site optimisation. SitecoreAI integration supports content recommendations and publishing workflows with plan restrictions.
Scrunch is a platform for measuring and improving brand representation in AI search and answer engines. Formerly ScrunchAI, it was acquired by Sitecore in June 2026.
Product identity and continuity
Sitecore company; standalone platform continues
Confirm the named product, legal supplier and support route for your account. Ownership or branding does not make adjacent products interchangeable.
How the documented workflow operates
It analyses how AI systems describe and cite a brand and helps teams identify visibility and content gaps. The acquisition is a product-status update, not evidence that /goto handling has been tested.
Who should put it on a shortlist
You need evidence of brand mentions and source citations across a defined sample of AI answers.
AI visibility reports observe a sample, not every conversation a customer has. Treat recommendations as hypotheses and assess commercial results after controlled changes.
A useful Scrunch (formerly Scrunch AI) trial
Build prompts from customer buying questions. Save the engine, model where available, language, country context, date and full response so changes in the score remain explainable.
- Ask which engines are included on your specific plan. An AI writer is not an AI visibility tracker.
- Separate unlinked brand mentions from clickable citations and measure visits separately.
- Repeat important prompts and keep the denominator stable. Sampled answer visibility is not total AI market share.
Pricing and the complete business cost
Get the current price for the specific workflow and volume you require. The published headline does not necessarily include all users, historical data, API access or AI modules.
For a UK budget, compare billing currency, applicable tax, renewal term and the staff time needed to maintain the system. Ask for an export before renewal so the cost of leaving is understood.
Limitations and data quality
AI visibility and retrieval optimisation; confirm exact engines and plan access.
- Missing publisher citations specifically in Google reports
- Citations represented as Google intermediary URLs
- Stable non-Google results during a Google-only anomaly
How to judge the result
Define the action this tool should make easier: choosing a topic, fixing a page, explaining visibility or reporting a qualified enquiry. Compare the time saved and the quality of that decision with the subscription and operating effort.
Frequently asked questions
Is Scrunch (formerly Scrunch AI) suitable for a small UK business?
It depends on the work you need done and the usable plan limits. AI visibility reports observe a sample, not every conversation a customer has.
Treat recommendations as hypotheses and assess commercial results after controlled changes.
How should I compare Scrunch (formerly Scrunch AI) with alternatives?
Use the same site, locations, devices and reporting task. Review the linked alternatives below and require evidence from your own trial rather than choosing by an overall score.