Validate the customer and offer
Define the customer, problem, alternative and reason they will pay. Speak to potential buyers, test pricing and seek evidence stronger than general interest.
Pre-orders, paid trials or repeat enquiries are more useful than compliments.
Estimate the market you can actually reach and the cost to acquire a customer. A large industry does not guarantee an accessible market for a new company.
Build a simple financial model
List startup costs, fixed monthly overhead, variable cost per sale, price, payment timing and tax. Calculate the sales volume needed to cover costs and the lowest cash balance before receipts arrive.
Stress-test a delayed launch, lower sales and higher costs. Preserve contingency rather than spending every pound on premises, stock or branding.

Choose a legal structure
Sole trader, partnership and limited company structures differ in legal identity, administration, tax and personal exposure. The easiest structure today may not be the best for ownership, contracts or investment later.
Use official guidance and professional advice for the actual circumstances. If incorporating, record share ownership, directors and decision-making clearly rather than relying on informal understandings.
Register for company and tax obligations
Register through GOV.UK and Companies House services, not lookalike websites charging unnecessary fees. A limited company has filing and record-keeping duties; self-employed people and employers have separate HMRC registrations and deadlines.
Create a deadline calendar for accounts, confirmation statement, Corporation Tax, Self Assessment, VAT and payroll as applicable. Keep authentication codes and access credentials secure.

Set up banking, bookkeeping and controls
Open a suitable business account, choose accounting software or a record system and define how invoices, bills, receipts and bank reconciliation will work. Separate business and personal transactions.
Use individual access, multi-factor authentication and approval for significant payments. Decide who can change supplier bank details and how changes are verified.

Insurance, licences, data and contracts
Check compulsory and sector-specific insurance, local licences, health and safety, employment, consumer and data-protection duties. Written terms should explain price, scope, payment, cancellation, liability and intellectual property.
A website privacy notice and secure handling process should reflect the data actually collected. Do not copy a policy that describes systems the business does not use.
Launch, measure and adapt
Launch with a small set of measures: leads, conversion, contribution, cash collected, delivery time and repeat business. Review them weekly while volumes are low enough to see causes.
Delay expansion until the offer and delivery process work repeatedly. Early simplicity makes later automation and delegation more dependable.
Frequently asked questions
Should I be a sole trader or limited company?
It depends on liability, tax, administration, ownership and commercial plans. Compare official guidance and obtain advice for your circumstances.
How much cash should a startup keep?
There is no universal amount. Build a monthly cash-flow forecast, stress-test delays and keep enough contingency for essential commitments and credible setbacks.
Where should I register a UK limited company?
Use the official GOV.UK and Companies House service. Check the web address before entering company or payment information.